World of Coffee Comes to Jakarta 2025

For the very first time, the global stage of specialty coffee has set its sights on Indonesia—and rightly so. Jakarta buzzed with a different kind of energy this week as it prepared to host the World of Coffee 2025, happening on May 15–17, welcoming roasters, baristas, farmers, traders, and coffee lovers from all corners of the globe.

It’s more than just a gathering. It feels like a long-overdue homecoming.

A Milestone Moment

As the first Southeast Asian nation to host this prestigious event, Indonesia has brewed its way into the center of global coffee conversations. And what better place than Jakarta, a city that dances between tradition and innovation, much like the coffee grown in its soil?

The halls will be filled with the fragrance of fresh brews and the sound of heartfelt stories—of origin, of craftsmanship, of resilience. From workshops and cupping sessions to exhibitions of the latest coffee tech, every corner of the event celebrates both the art and science of coffee.

But perhaps most captivating is the subtle undercurrent pulsing through it all: Indonesia isn’t just the host. It’s the heart.

The Soul in Every Bean

Indonesia is no stranger to coffee. In fact, its relationship with the bean runs deep, centuries deep. Coffee was first planted here in the late 1600s under Dutch colonial rule, making Indonesia one of the oldest coffee-producing countries in the world. Today, it stands proudly among the top global exporters.

But beyond the numbers, what truly sets Indonesian coffee apart is its diverse origins and bold personality. The country’s archipelagic nature gifts it with countless microclimates, resulting in a stunning variety of flavor profiles—from the earthy, full-bodied richness of Sumatra’s Mandaeling, to the bright acidity and floral notes of coffee grown in the highlands of Flores, to the chocolatey smoothness of Java’s classic estate beans.

Each island is like its own coffee universe—shaped by soil, altitude, tradition, and the hands that harvest it.

Thinking to visit us?

As international guests explore the richness of Indonesian beans, many will be experiencing them with fresh eyes (and freshly cleansed palates). For those of us who call Indonesia home, there’s a quiet joy in seeing our coffee culture appreciated, not just for its taste, but for its soul.

Because Indonesian coffee is more than a product—it’s a story of islands, of people, of generations. It’s poured with pride and brewed with love.

So to our new coffee friends across the world: Welcome to our soil, our story, our cup. May your journey with Indonesian coffee be just beginning.

We hope to see you there.